Design Process

I consider very important to bring you the methodology and tools that I follow to develop a successful project.

EMPATHIZE


UX strategy

Blueprint,

Competitive analysis,

Surveys and Interviews,
Lean UX Canvas.


DEFINE


Affinity diagram,

User Persona.

Empathy map,

User journey and scenarios.


IDEATE


MoSCoW,

Sitemap,

Card sorting,

User flows,

Wireframes,
Low fidelity
& Mid fidelity.


PROTOTYPE


Moodboard,

Brand attributes,

Desirability testing,

Picking colors,

Style tiles,

Atomic design,

High fidelity,

TEST


Prototypes,

Lab Usability testing,

A/B tests.

Session recording.