This study focuses on people who want to carry out their training in a sports center.
The starting hypothesis pointed to the demotivation suffered by the sports center user when suffering an alteration in their routine that leads them to abandon said activity. However, thanks to the research carried out, it was possible to detect a series of specific situations and their consequent problems:
- Social component: From the first moment it was detected that the fact of feeling accompanied when carrying out the sporting activity was essential for its continuity.
- Orientation: Another of the main pain points detected was the disorientation felt by the user in the sports center due to a lack of familiarity with the center or with the exercises to be carried out.
- Sense of progress: It is essential to create a habit so as not to abandon physical activity in sports centers and the feeling of progress is key to this and above all to consolidate the habit that will prevent the abandonment of the activity.
In addition to these needs detected in the 7 interviews carried out with users of sports centers, two key generalizations for the study were obtained in the survey results.
70% of the 170 sport center users surveyed feel more motivated when they are accompanied.
66.2% of the 170 sport center users surveyed admit having had some economic loss for having abandoned said activity
After completing the User Journey, it was much clearer to me when my digital solution would come into action:
After this structuring, a series of iterations derived from the multiple tests carried out were carried out, which were key when structuring the app as well as outlining the nomenclature of the sections.
After making the prototype on paper and testing it, I made the prototyping with sketch (mid fidelity) rectifying the errors that I had previously detected.
After carrying out new tests on the mid, some modifications were carried out. Some samples of this evolution will be shown below.
Here you can see what the final result of the project was, organized in four flows: Training, Monitoring, Profile and My Gym.